Complete reputation intelligence
Monitoring is only the beginning. Reptor gives you the tools to analyze, act, and report — from AI-powered alerts and legal case tracking to executive reports and historical trend analysis.
Smart Alerts
Get notified the moment something changes — a new negative article, a review score drop, a harmful autocomplete suggestion, or an AI platform misrepresenting your business. Every alert includes an AI-generated summary, sentiment score, and recommended action. Configure thresholds per channel: get alerted only on critical issues, or on everything. Delivered via email, Slack, or Microsoft Teams.
Legal Action Tracking
When monitoring reveals content that needs to be removed — a defamatory article, a fake review, or an inaccurate AI response — flag it directly in Reptor and track the full legal pipeline. Every case moves through stages: flagged → draft → submitted → in mediation → resolved. Works across Google, Bing, ChatGPT, Claude, Grok, and Perplexity removal processes. No more spreadsheets, no more lost emails — one overview of every active removal request and its status.
Position Tracking
Visual timelines of your Google positions per keyword, color-coded by sentiment. See at a glance whether you’re improving or declining, and whether the content ranking for your name is positive or negative. Overlay events (like a PR campaign or a negative article) onto your charts to measure real impact. Export to PDF for board meetings or client reports.
Link Building Integration
If you invest in SEO and linkbuilding to push down negative results, Reptor shows you the ROI. See exactly which backlink domains you’ve acquired, where they rank in Google, and how their positions change over time. Connect your link building efforts directly to measurable reputation improvements — no guesswork.
SERP Feature Analysis
Google’s search results are more than ten blue links. Knowledge Panels, Featured Snippets, People Also Ask, image packs, video carousels, and local packs all shape perception. Reptor detects which SERP features appear for your brand terms and tracks changes. If your Knowledge Panel suddenly shows incorrect info, or a negative question appears in People Also Ask, you’ll know immediately.
Trend Analysis
365 days of historical data across every channel. Track your reputation trajectory, identify seasonal patterns, measure the impact of PR campaigns, and compare before-and-after metrics for any intervention. The trend dashboard turns raw monitoring data into strategic insights — perfect for quarterly reports, board presentations, and strategy sessions.
Executive Reports
Automated PDF reports delivered weekly or monthly to any email address — designed for directors, board members, and stakeholders who need the headline numbers without logging into a dashboard. Each report summarizes key metrics, highlights risks, and tracks progress on open issues. White-labeled with your branding for agencies.
People Monitoring
Your company’s reputation extends to the people behind it. Monitor directors, partners, founders, and key personnel alongside your brand. For a law firm, ‘partner name + fraud’ is just as damaging as ‘firm name + complaints’. For a CEO, a personal controversy can spill over to the company within hours. Reptor treats personal and company monitoring as one connected system.
12+ channels. One dashboard.
Your reputation lives in more places than you think. Reptor monitors every platform where customers, journalists, competitors, and AI systems form opinions about your business — continuously, automatically, and with AI-powered sentiment analysis on every single result.
Google SERP
Reptor checks your Google rankings every day across all your keywords and brand terms. Every URL on page 1–3 is scored for sentiment — so you instantly see if position #4 is a glowing review or a damaging article. We also detect SERP features: Knowledge Panels, Featured Snippets, People Also Ask, image packs, and local results. If something shifts, you know within 24 hours — not weeks later when a client mentions it.
AI Search Engines
When someone asks ChatGPT, Gemini, Perplexity, Grok, or Google AI Mode about your company, what do they say? Most businesses have no idea. Reptor queries these AI platforms daily with your brand terms and records every response, scoring each for sentiment and factual accuracy. This is the monitoring gap no other tool fills — and it matters, because AI-generated answers increasingly replace traditional search results.
News & Media Monitoring
Reptor continuously scans thousands of online news publishers, industry blogs, forums, and portals worldwide. Not just the big names — from Reuters and the Financial Times to a niche industry blog in Australia or a local Dutch news site. When your name appears anywhere on the web, Reptor detects it, classifies the source, scores sentiment, and alerts you. No manual Google Alerts, no missed mentions.
Review Monitoring
Reviews on Google Business, Trustpilot, TripAdvisor, and Glassdoor directly influence whether someone becomes your customer or walks away. Reptor aggregates all your reviews into one view, tracks your rating trends over time, and uses AI to analyze the sentiment of each individual review. Spot patterns — like a sudden cluster of negative Trustpilot reviews — before they tank your average score.
Autocomplete Monitoring
Type your company name into Google, and what comes next? If it’s ‘complaints’, ‘scam’, or ‘lawsuit’, every potential customer sees that before they even click a result. Reptor monitors these autocomplete suggestions daily across Google and Bing, tracking changes over time and alerting you when a new negative suggestion appears. This is one of the most overlooked and damaging reputation risks — and almost nobody monitors it.
Social Media
A single tweet, TikTok, or Reddit thread can go viral and reshape public perception overnight. Reptor monitors mentions of your brand across X/Twitter, TikTok, Reddit, Facebook, Instagram, and YouTube — with sentiment analysis on every mention. You get alerted to spikes in activity, negative trends, and viral posts so you can respond before the conversation runs away from you.
Wikipedia Monitoring
Your Wikipedia page is one of the most authoritative sources about your company or key people — and it feeds directly into Google Knowledge Panels, AI-generated answers, and voice assistants. Reptor monitors every edit to Wikipedia pages related to your brand and personnel. When someone adds, changes, or removes content, you’re notified immediately with a full diff of what changed. Catch vandalism, inaccurate edits, or competitor manipulation before it propagates across the entire internet.
Telegram Monitoring
Public Telegram channels and groups are where industry insiders, investors, activists, and critics discuss companies openly — often before it reaches mainstream media. Reptor monitors all public Telegram channels for mentions of your brand, products, and key personnel. Every message is captured with timestamp, channel name, and sentiment score. Especially relevant for fintech, crypto, tech, and any industry where Telegram communities influence public opinion.
AI-powered sentiment on everything
Most monitoring tools tell you where you’re mentioned. Reptor tells you whether each mention helps or hurts. Our proprietary AI engine scores every URL, review, autocomplete suggestion, and AI response on a 0–1 sentiment scale — consistently across all channels, updated daily.